TEN West Hollywood

Moderator: Justin Sterling

Topic: Business Development in the Age of AI - Work Smarter. Build Your Brand. Grow Your Practice with Steve Fretzin ("BE THAT LAWER" Podcast)

Description: AI isn't the strategy. Your brand, your relationships and your consistency are. This practical session shows lawyers how to use AI tools to get more visible, more responsive and more consistent, without losing the personal touch that wins business.

Attendees will learn how to:
Clarify their positioning and turn their expertise into content, then repurpose one idea across posts, articles, podcasts and more
Use AI to prepare for meetings, ask better questions and follow up faster with clients and referral sources
Win back hours from the inbox with AI email assistants, and put that time into billable work or business development
Build a simple, repeatable weekly routine that strengthens client and referral source loyalty

Steve Fretzin is a five-time bestselling author, host of the BE THAT LAWYER and Future Rainmakers podcasts, and a columnist for Above the Law and Attorney at Work. He coaches and trains ambitious lawyers to build their books of business, and leads peer-advisory groups for rainmakers and the Be That Lawyer Community.

More info on Steve Fretzin here:
https://fretzin.com/

About the Moderator

Mr. Justin Sterling is the Founder and President of The Sterling Firm, A Professional Law Corporation, focusing on Plaintiffs Personal Injury, General Civil Litigation, Business Law, Entertainment Law, and Intellectual Property matters. Mr. Sterling’s Civil Litigation practice ranges from Personal Injury Accidents to Intellectual Property Infringement. Mr. Sterling represents Plaintiffs and Defendants, in both State and Federal Court. Mr. Sterling’s Business, Entertainment, and IP practice focuses on providing legal services to business entities and individuals.

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5 going

Who's going?

Names of attendees and practice areas will be displayed publicly.

Jack LaPedis
Justin Sterling - Personal injury
Ever Prevost - Business
Eva Prevost - Business
Ilhame Kabli - PI Law Firm Marketing & Growth